How to Start a Shoe Business In Nigeria

Do you want to start a shoe business in Nigeria with little or no capital but don’t know how to get started?  In this article, I will show you exactly how to do that even if you don’t have any money at the moment. To be quite frank, shoe business is a lucrative business. I can tell you that for free because it’s my major business as we speak.


There is a huge daily demand for shoes, why? You can’t move around barefooted. You also can’t wear one pair of shoe for the whole year and then lastly, we have the Shoe freaks who just love buying shoes no matter how many pairs of shoes they already have.


how to start a shoe business in Nigeria


According to Statista, the footwear business in Nigeria is worth 454.20 Million US Dollars in 2022 and is expected to increase by 28.9 percent by 2025. What does this tell you? It’s simple, the shoe business is a very profitable business and you should get involved in it. Don’t worry, I’m here to guide you.


How to Start a Shoe Business In Nigeria – Step by Step

The first step you need to take to start this business is to decide on the kind of shoes you want to sell. Do you want to sell sneakers or corporate shoes, or dressing shoes or two of them. In the market where I get my supplies from, some importers just focus on sneakers, while others focus on dressing shoes etc.


After you decide which kind of shoe you want to focus on, the next step is to know how to source for the shoe you want to sell. There are basically two ways to source for shoes to sell.

1. Import the shoes yourself

2. Source locally


If you have the financial capacity, you can decide to import the shoes by yourself from China or wherever you want to import from. But then it means that you have to wait for a week or two before the item arrives Nigeria. Importing the shoes yourself is good if you have good money and can wait for the goods to arrive.


You can import the shoes from 1688 website, you will need an agent to help you in the procurement of the shoes in China and then move them down to Nigeria. You’d need to get a good agent so you don’t get ripped off your money. 1688 has good shoes like this;


how to start a shoe business


You’d make good profit when you import, for example the shoe in the picture below will land in Nigeria at N2,800 or let’s just round it off to N3,000.  You can sell it for N10,000 and pocket a nice N7,000 as profit. Sell 10 pairs and that’s a cool N70,000 profit in one day right?


Importing the shoes yourself would mean that you have money to buy them upfront, but what if you don’t have enough money to import. What can you do? You can source the shoes locally. I love this option because it gives you an opportunity to see the shoes in real life, ascertain the quality before buying.


There are local markets where you can meet importers of shoes and buy the cartons of shoes directly from them. I love this option because you don’t have to wait for two weeks to receive your shoes. You just ‘Point and Kill.’ LOL. But there’s one other option for those who don’t have money at all but want to start this business.


You don’t necessarily have to purchase the shoes upfront. You can simply request to be added to the Whatsapp group where the pictures, sizes and prices of the shoes will be updated. Then you take those pictures, add your profit then post to your Whatsapp, Facebook, Instagram etc. 


When you get an order, you purchase the shoe from the wholesaler and delivery the shoe to your customer. Bear in mind that the profit should be good enough to cover your delivery fee. Otherwise, you simply charge the delivery to your customer.


Watch The Video Below to Understand How to Start a Shoe Business In Nigeria Without Money



Makes sense right?

So you can see how to start a shoe business in Nigeria even if you don’t have any capital. You’d need to be added to my Shoe Dropshipping Whatsapp group so you can get pictures of the available shoes, sizes and prices.


You can make anything from N3,000 to N7,000 in pure profit from this shoe business if you go about it the right way. The fastest way to make money from this business is to run sponsored Ads on Facebook an Instagram. It costs some money, but at the end of the day when you do your Maths, you’d still be in good profit.


Watch the Video to Learn How to Run Facebook Ads for Shoes


Like they say, if you don’t advertise your business, nobody will see it and nobody will buy it. So your job as a business person selling online is to run sponsored adverts so thousands of people can see your shoe and make a purchase. The video above will guide you on how to sell on Facebook.


You’d need to have a good dispatch company that won’t mess your delivery up for you if you are doing pay on delivery. Once you have that and you can run ads that convert, then you are on your way to making 6-7 figures every month from your shoe business.


If you want to take this business further, you can start thinking in terms of supply shoes to boutiques and all that kind of stuff. Just look at the boutiques around you, look at the kind of shoes they sell, then go to the big markets like Lagos Island, Arena, Trade fair, purchase samples that are not common and pitch to them.


Also, you can create your own shoe dropshipping Whatsapp group just like I did. You pay these Whatsapp TV guys to fill up the group. A Whatsapp group can now take 512 people, so it’s a great place to start. When shoes are posted in the Wholesale group, you post it on your group and add your profit [don’t add too much here because your guys are reselling].


Can you now see how to start a shoe business in Nigeria without much money? Can you see how much money you can make from this amazing business? You have all the information required for you to make it in this business, the ball is on your court now. TAKE ACTION.


Talk soon


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